The Willis Broadway Series is a treasure to Central Iowa and attracts a steady fan-base of around 190 thousand attendees. It’s estimated that theatre-goers spend $30 million dollars on local dining, accommodations, and shopping each year.
However, broadway shows only make up a small percent of the DMPA schedule. Other educational programs focus on community growth and rely on donor subsidies including the Iowa High School Musical Theatre, student Applause Series, classes, and camps.
Fiscal responsibility and creativity have aided the organization in making wise choices. A small fee added to performance tickets gets set aside to help update the Civic Center with state-of-the-art technology. For example, DMPA was one of the first theatre houses in the country to install a telecoil system that allows hearing-impaired audience members to have a deeper and richer theatre experience by using the technology already inside of their own private hearing aid. This is one of the many examples of how DMPA strives for accessibility for all.
As a nonprofit, DMPA relies on generous donations for funding. Consider how you can get involved and support the efforts of Des Moines Performing Arts.